In the next five posts, we will review 5 different theories of motivation. In the last post, the sixth, we will be practical and find the common denominators among all the theories – things that, if implemented correctly, will greatly increase the motivation of the people we manage.
“Man’s Search for Meaning” by Viktor Frankl – Motivation in Meaning
Viktor Frankl, a Jewish-Austrian psychiatrist and neurologist, wrote the famous book “Man’s Search for Meaning” after surviving Nazi concentration camps. The book presents Frankl’s theory, logotherapy, which focuses on the search for meaning in life as a means to overcome difficulties and challenges. Although the book mainly focuses on extreme situations of personal suffering, its insights are very relevant to the world of management and business.
Meaning as a Driver for Success.
One of Frankl’s central insights is that the search for meaning is a basic human need. In the modern era, where people seek not only income but also a sense of meaning in their work, managers must understand and address this need to lead successful and happy teams. Employees who feel their work is meaningful are more committed, more creative, and more highly motivated.
How can we provide meaning at work?
1. Clear and inspiring vision: A clear and long-term vision allows employees to understand the general direction of the organization and feel part of something bigger. Such a vision can motivate employees and give them a sense of purpose.
2. Meaningful roles: Ensure that each employee understands their personal contribution to the organization’s success. Explaining the importance of each role, providing positive feedback, and recognizing achievements can improve employees’ sense of meaning.
3. Encouraging personal growth: Encourage employees to learn and develop. Courses, workshops, and professional training not only improve employees’ skills but also give them a sense of personal development and growth.
4. Supportive environment: Create an environment where employees feel supported and valued. Empathetic behavior and understanding the personal needs of employees can create a deeper sense of connection to the organization and meaning in work.
Dealing with Challenges
Frankl talks about the ability to find meaning even in difficult times. In the business world, managers need to know how to lead their teams through periods of uncertainty, failures, and challenges. Meaningful leadership allows employees to see every challenge as an opportunity for growth and learning. This includes:
• Open and transparent communication: Share with employees the challenges and difficulties the organization faces, and show how dealing with these challenges contributes to growth and learning.
• Personal support: Provide personal support to employees during difficult periods, and encourage them to stay focused on their long-term meaning and goals.
• Learning from challenges: See every failure as an opportunity for learning and growth, and encourage employees to do the same.
Empathy and Compassion
Frankl emphasizes the importance of empathy and compassion in difficult times. Managers who show empathy towards their employees build deeper trust and connection. Empathy and compassion are not only moral values but effective tools for managing teams more successfully. For example:
• Active listening: Be attentive to employees’ needs and concerns and respond empathetically.
• Emotional support: Provide emotional support in difficult times and help employees cope with personal and professional difficulties.
In conclusion
Viktor Frankl’s “Man’s Search for Meaning” provides us with deep insights that are also relevant to the world of management. In an era where meaning is the key to success, we as managers must incorporate these insights into our daily work. By providing opportunities for employees to find meaning in their work, we not only improve performance but also contribute to their personal and professional well-being.
If you have questions or would like to hear more about ways to improve management and lead your teams, contact us. We are here to help you find meaning in your work and lead your organization to success.
Heart of Management 
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