
Membership? Free.
Enrollment? Automatic, the day you get the title.
Activities? Live-action crises, ever-changing,
with reruns scheduled at the most inconvenient times.
You plan a calm day,
knock out your to-do list,
finally drink a cup of coffee while it’s still hot…
and then life taps you on the shoulder and says:
“Sweetheart, sit down. Let us show you what a real crisis looks like.”
Here’s the greatest hits list:
Business Crisis Your biggest client announces they’re moving to a competitor. (And just to spice it up… they do it at a press conference.)
PR Meltdown A viral post on X (Twitter) with 300 shares: “Don’t buy from them look what I got!” Customer service lines are on fire, and your heart rate’s at 180.
Health & Safety Scare Emergency call: “There’s a gas leak at the plant.” Of course, it’s the same day the CEO’s visiting for a tour.
Cyberattack Morning: business as usual. By lunch: every screen flashes pink with a message “Pay in Bitcoin or kiss your files goodbye.”
Operations Breakdown A truck with a critical shipment breaks down 120 miles from its destination. The driver? Not picking up. GPS? Says he’s in the middle of a cornfield.
Financial Shock Monthly report. Bottom line in red. Very red. Almost as red as your face when you present it to the board.
HR Bombshell Your team’s star performer quits. Effective Monday. No handover.
Environmental Mess Heavy rain. Warehouse flooded. And then you discover “insurance” has a lot of fine print.
Internal Reputation Hit Rumor spreads you’re leaving your role. (And you hear it first from the security guard in the lobby.)
Innovation Flop New product launch. Customer feedback: “Oh… we already had this two years ago.”
The tip?
Crisis management isn’t about if, it’s about when.
So expect them, build your playbook,
and walk in with humor and a mindset that carries your whole team.
Because if you’re stressed, they’re twice as stressed.
But if you stay calm, they’ll know you can all get through it.








